WALBERT-SCHMITZ
year
2020
client
WALBERT-SCHMITZ
industry
Brand Experience
services
UX Design
Scope
UX Design, Art Direction, Screen Design, Web Design, Design System
Client
Walbert-Schmitz is an Aachen-based company for brand experiences in the fields of trade fairs and events. The briefing was a digital repositioning as a modern, experienced and exciting company with a history of over 50 years. The warm-hearted, open-minded and relaxed atmosphere in the company needed a digital equivalent.
challenge
The task sounded simple at first: Walbert-Schmitz wants to reposition itself more strongly as a creative partner and source of inspiration within the live communication industry and among customers. Everything that had been produced up to that point was sighted, reassessed and forgotten treasures were lifted. In the decision-making rounds, courage and humour had the greatest influence. When everyone at the table laughed, the proposal went on to the next round.
approach
In the research phase several competitors were analysed and future fields identified. It was determined that the trade fair construction industry is divided into a few high-performance agencies and traditional companies. Whereby new digital topics also bring new competitors into the industry. The following semantic analysis also looked at the company history in order to reactivate forgotten strengths. The findings from best practice research and semantic analysis were then incorporated into the concept.
Personas
In order to clearly identify the needs and goals of different types of customers and applicants, a total of 9 personas were developed. This way an understanding of customers, applicants and antipersona was defined to ensure a clear direction.
wireframes
The newly gained content was transferred to wireframes and coordinated and fine-tuned in several iteration loops with decision makers, developers and designers.
Prototypes & Flows
A new site architecture was developed and tested with prototypes. In this way, both the flow of the page and its consistency could be ensured.
Visual Design
After approval of the detailed concept, the content was transferred to the visual design, suggestions for headlines and content were developed and a holistic experience was successively established.
Modules
In order to ensure the greatest possible flexibility in the construction of the new website, all content has been organised in modules that can be flexibly combined with each other. Also the modules themselves offer several possibilities of expression, so that a dynamic appearance ensures an entertaining presence.
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Learnings
Deciders from other areas should be regularly invited as “guest auditors”. This increases the internal acceptance of the product within the company. Courage and fun are the most underestimated values in a every process.
CREDIT SUISSE
year
2019
client
CREDIT SUISSE
industry
Banking
services
UX Design
Scope
UX Design,
Art Direction,
Screen Design,
Web Design,
Design System
Client
Credit Suisse Group is a financial services company headquartered in Zurich, Switzerland. It provides private clients as well as small and medium-sized companies with comprehensive financial advice on banking products.
challenge
The brief was simply formulated: “Make credit-suisse.com the best banking user experience on the market”. In order to meet the briefing, the request could therefore only be implemented through a radical user-centric approach. The customer was therefore always at the centre of all decisions.
approach
In the research phase several
competitors were analysed
and a best practice overview
was compiled. In addition, a
cross-industry research on
groundbreaking solutions was
conducted, which resulted in
a benchmark analysis.
page types
The entire Credit Suisse website had over 30 different page types, which were analyzed, standardized and simplified for the new concept.
flows
The complete site architecture was also revised and flowcharts were created to check the logic and ensure consistency.
visual design
The entire Credit Suisse website had over 30 different page types, which were analyzed, standardized and simplified for the new concept.
Modules and calculators
In order to offer users the best possible service, more than 25 highly complex calculation modules have been designed and significantly simplified in favour of improved user-friendliness.
DO YOU
LIKE WHAT
YOU SEE?
Atomic Design & Living Styleguide
Based on the current Atomic Design standard, a consistent and device-wide design system was developed. Using the web application Frontify, the new brand elements were defined and provided in a clowd-based living style guide.
Learnings
Daily coordination rounds are essential and must be scheduled Be a Human Developers must be part of the team from the beginning and provide feedback Familiarization phases with new tools must be planned
