KREATUR INTERNATIONAL

year

2022

client

Kreatur International

industry

Fashion

services

Life-Centered Design

Scope

Ideation, Concept, Business Start-Up, Creative Direction, Branding, Collections, Sustainable Production, Photography, eCommerce, Social Media Campaigns, Marketing & Public Relations.

Client

Kreatur International is ONOGRIT’s sustainable fashion label radically based on the principles of Life-Centered Design (LCD). It is the first brand dedicated to the protection of endangered species, donating 20% of its net profits to organisations that are working hard to preserve biodiversity on our planet.

challenge

Could something you wear catch people’s attention for all the right reasons while having a positive impact on the planet? We think so! That’s why we founded Kreatur International: To draw attention to the protection of biodiversity and to encourage dialogue. Because it’s time to treat the world’s species as the limited editions they are.

approach

Life-Centred Design is a new approach that brings the needs of nature and life on our planet into the centre of the design process and recognises that solutions are only good solutions if they take into account the well-being of all ecosystems. Unlike traditional design methods, Life-Centered Design actively involves often forgotten stakeholders and communities in the design process to initiate positive change. It aims to create solutions that are not only environmentally friendly, but also equitable, resilient and empowering.

Proof of Concept

Is it easy to integrate a life-centred approach into a project. Hell, no! Once you get into this new perspective, you start to realise how many ridiculous circumstances we have become used to. Using packaging once and then throwing it away? Moving two tonnes of steel to get one person from A to B? Streaming series and films without knowing the CO2 emissions? Initiating change is not an easy task, because often there are no ready-made solutions to problems.

Motivation

Nevertheless, we have to change direction and can now say with certainty that it is possible. It may take a little longer at one point or another, but at the end of the day there are always alternatives. You just have to find them and sometimes invent some.

Nuts about Birds

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Biodiversity

Why preserve biodiversity? Because species extinction is one of the most urgent problems of our time. And because the incredible diversity of beauty never fails to amaze. We feel the need to contribute to the conservation of this diversity and want to motivate many others to do the same.

Alexander von Humboldt

“Everything is connected to everything.”

SPECIES STYLE PLANET PEOPLE
SPECIES STYLE PLANET PEOPLE
SPECIES STYLE PLANET PEOPLE
SPECIES STYLE PLANET PEOPLE
SPECIES STYLE PLANET PEOPLE
SPECIES STYLE PLANET PEOPLE

Save a creature

Our designs highlight species that are threatened by extinction. They are all on the Red List and every day the list gets longer. We want to help save these creatures – with our fashion brand that’s wild about wildlife.

Donation

We are very serious about donating. It was indeed not easy to find a way to integrate this part of our concept transparently – until we came across Impactful after a long search. Since then, they have been our technical partner and together we ensure that with every purchase the corresponding donation goes to Pro Wildlife e.V. – an organisation that is highly committed to the protection of species and does important work in this area.

Key Facts

All materials used are sustainably produced — The finishing of our garments takes place locally — We offer waste-free shipping packaging — The conventional packaging consists of at least 50% grass (i.e. waste) and recycled paper — We try to avoid long transport routes in order to save CO2 — Our partners are all equally committed to sustainable production — We only produce in small batches to avoid waste — Our donation shares can be tracked transparently

The elephant in the room

Probably one question remains – why fashion? We wanted to create a direct connection to the issue of species extinction and what connection is more direct than the things we wear on our skin? We see fashion as a potential talk-starter and believe that it can help to raise awareness in society. An attention that is urgently needed.

Our Goal

As a creative studio, we can sharpen the vision. Bring things and issues into focus that we have forgotten on the way to growth and prosperity. A truly holistic approach also pursues the interests of those who are hardly heard. We want to create solutions that are tailored to the individual needs of many and empower our society to act as agents of change.