scope

Mission, Vision, Personas, Target Groups, Semantic Analysis, Redesign Logo, Color Climate, User Experience Design, Website, Typography, Copy, Stationary, Production Support, Project Management.

CLIENT

Walbert-Schmitz is an Aachen-based company for brand experiences in the fields of trade fairs and events. What makes it special is its holistic approach to every project. With experts in the fields of creation, planning, project management and craftsmanship, it is one of the few companies in this field that can accompany a project from start to finish. With over 50 years experience they master light, water and above all emotions which the visitor takes home again. So far the business. What really makes Walbert-Schmitz special is the friendliness and the fun with which one is welcomed here. It doesn’t take 2 minutes until you feel just right here.

challenge

The objective for the new corporate design was to match the exterior to the interior and to increase the visibility of the brand. Above all, however, the new appearance should help the company to present itself more authentically and to be perceived much more strongly as a creative partner for its customers.

APPROACH

In the first phase of the project the focus was on a semantic analysis and the elaboration of the values that characterize and represent Walbert-Schmitz. We defined the vision (the future of live communication shaped by floating media boundaries), the mission (to transform a visit of a place into a lasting experience) and the positioning. The development of Personas and Use Cases finally created the necessary context and helped us to understand what the result should look like. After a successful meeting, the design idea resulting from the strategy phase carried the beautiful working title “Cool stuff since 1966. Because we Bäm!” as it expressed everything that needed to be integrated: self-confidence, courage, creativity, openness, tradition, dialogue, emotion and fun.

Team

ONOGRIT x Walbert-Schmitz

Credits

Project Photos: ONOGRIT x Manuel Mittelpunkt ❤️

scope

Ideation, Design Direction, Concept, Visual Language, Logo Development, Screen Design, Copy Text, Imagery Concept, Design System, Merchandising.

CLIENT

Nexible is next. At least that was the briefing in a nutshell. As an ERGO Digital brand, nexible rolls up the insurance field from the rear. Everything simple, everything transparent and absolutely certain with much less bureaucratic.

challenge

ONOGRIT developed a visual appearance that can be used as a flexible design system across all media. To the standard criteria of a modular design principle two essential ingredients were added: Swag and Slang. With the right typography, colour and visual language, a corporate design was created that presents itself fresh and self-confident.

APPROACH

The branding speaks the same language across all channels to create a consistent brand experience. Users not only enjoy smooth processes, but also the scattered silly moments. The focus is always on the information itself, except that it does not always take itself too seriously. More pussy than Kreuzberg in fact.

Kind Words

“From the first moment we got to work I realised that the Onogrit team was always going to give us something more than expected, taking Nexible to the next level” — Patrick Müller, CEO Nexible

Team

Friends in Crime: dayy
Creative Direction: ONOGRIT
Realisation: dayy

Credits

Photographs used in layout: ©Maeve Stam and Dave Kennedy represented by Christa Klubert

scope

Naming, Visual Language, Style, Strategic Branding, Portrait Photography, Production

CLIENT

Hello Noto. The managing directors of the award winning industrial design studio with the former name “Frackenpohl Poulheim” once said at a dinner to us: “We have more customers, but you have more fans”.

challenge

They liked that ONOGRIT has something that many studios lack: a personality. And since they wanted to reposition themselves with their company anyway, they asked us to work together to find a new memorable name and afterwards to develop a new, characterful corporate design. A design that reflects the personalities of the two managing directors André Poulheim and Thorsten Frackenpohl and also presents the studio as it is in reality.

APPROACH

The goal was nothing less than to develop a visual language that felt real. The aim was also to develop a design system that could be continued by the employees after creation. We made the biggest change to the new appearance via three channels: colour climate, visual language and text. Instead of building the CI on the colour spectrum blue, grey and black, we combined warm colours such as mustard, night blue, petrol and a tone that can only be incorrectly described as light apricot. Sounds bold? Looks great. We created a colour spectrum of more than 20 shades, which can be used until today. One of the most beautiful phases of a corporate design is when the fun begins. This clearly includes the postcards. Since then, NOTO has been sending its prototypes to its customers and enclosing friendly greeting cards with the package. Sometimes with nice wishes like “Have a nice day”, sometimes with euphoric celebration mood “Viva la Noto” and sometimes with a rather philosophical approach “To be or NOTO be”. www.noto.design

Kind Words

“Working with you is always a lovely adventure.” – André Poulheim, CEO Noto

Team

ONOGRIT x Noto

Credits

Project Photos: ONOGRIT x Manuel Mittelpunkt ❤️

scope

Logo development, Design System, Corporate Design, Appearance, Visual Language

CLIENT

Kabel 1 Doku stands for high-quality documentation and reportages and went on air in autumn 2017. The wholly-owned subsidiary of ProSiebenSat.1 Media SE commissioned our friendly Cologne based agency FeedMee to develop a new on-air design. And these brought us into the design boat.

challenge

ONOGRIT, supported by Parissa Chargi, developed a modular design system for the TV channel and developed a visual language for the on-air design and the print campaign. The campaign was displayed on more than 20,000 advertising pillars throughout Germany and won the ADC nail in gold. Bäm.

APPROACH

ONOGRIT, supported by Parissa Chargi, developed a modular design system for the TV channel and developed a visual language for the on-air design and the print campaign. The campaign was displayed on more than 20,000 advertising pillars throughout Germany and won the ADC nail in gold. Bäm. www.kabeleinsdoku.de

scope

Product Name, Logo Development, Target Group Approach, Product Brochure, Copy, Infographics, Illustrations, Photography, Editorial Design, Project Management

CLIENT

AIVI is much more than just an ergonomic cushion. It is a complex sleeping system that calms the neuronal brain waves of the sleeping person with hardly audible sound and thereby promotes or restores the quality of sleep in an innovative way. This world innovation was developed in Cologne and improved by sleep experts Jermoe Lavrut and Christoph von der Malsburg together with the German Sports University Cologne.

challenge

AIVI is a new and patented sleep solution, which helps to sleep better again. We managed the complete brand appearance from name finding to rollout in print & digital.

APPROACH

In close cooperation with the two managing directors, our studio developed a concise overall package within one year: product name based on defined target group, corporate design, brand personality and language (tone of voice), set design and art direction for the photo shoot with the renowned Cologne based photographer Anna Siggelkow, technical and strategic consulting, design and programming of the website and quality assurance after product launch.

scope

Logo Development, Letterhead, Greeting Cards, Business Cards, Invitation Cards, Stickers, Company Stamps, Word Templates, Presentation Folder, Template Files, Website and Content Management System

CLIENT

The architectural office CROSS is an international team of 20 passionate professionals – specialists for current and future issues in urban planning, architecture and society. It emerged from the renowned Dutch architecture firm Benthem Crowel (BNTMCRWL).

challenge

Within half a year, our studio developed the new brand identity, which included the corporate design, the technical consulting for the appropriate CMS system, the screen design and the stringent declination of all necessary working documents.

APPROACH

We at ONOGRIT know that details are never just details, but the soul of a brand. As part of our creative consulting, we have developed several ideas together with the managing directors Markus Sporer and Cornelius Wens on how to communicate the CROSS brand authentically to the outside world. The core values of the design language are self-confidence, clarity and freshness. Christmas cards such as “Santa CROSS is coming to town” or “All we want for CROSSmas is you” are cheerful witnesses of these creative sessions. They not only give the architectural office personality and closeness, but also successfully differentiate it from its competitors. www.cross-architecture.net

scope

Logo Development, Letterhead, Business Cards, Website

CLIENT

Circle is a German developer team with no less than the ambition to do everything differently. They question conventions and are radically authentic. They refrain from eyewashing and for this very reason they are unwaveringly on their way as one of the top-class IT development teams in Germany.

challenge

Tobias Hauck, one of the founders of Circle, writes in his first mail: “We believe that there are so many things in this world that can be improved by rethinking things fundamentally. For example, I wonder why a TV remote control needs more buttons than a smartphone, even though it can do much less? Thus the founding members Tobias, Marko and Sven break with dusty business practices and intentionally abandon their family names and job titles in their external communication. Their credo is: If the cooperation fails due to these missing conventions, it was worth nothing anyway.

APPROACH

Our studio developed the fitting brand identity for the team. The name Circle is supported by a Japanese Enso. In the philosophy of Zen Buddhism, an Enso represents a moment in which consciousness is free and the mind is not restricted in its creative process. The logo was coded by us in a processing process and played out as an animated logo so that each partner can generate his own individual logo. www.circle.ai

scope

Concept, User Experience Design, IA, Interaction Design, Visual Design

CLIENT

Our studio is in charge of Bonusland, Syngenta’s rewards program, since 2010. We had already worked on several projects together such as catalogues, brochures, newsletters and a website update – so this was just the next step for our partnership. In addition to our visual design services, we advised the company when it came to strategy and kept them regularly informed of current developments and potential opportunities within the market.

challenge

APPROACH

When it came to the app, we developed and designed an application that allows participants of the rewards program to scan codes directly via smartphone, therefore collecting points easily. The app is designed for both iOS (iPhone) and Android (Samsung, etc.) to ensure a wide accessibility for various users. We planned the user-friendly organisation of content (Information Architecture), illustrated a series of introductory graphics for new users, designed the screens of the application and took over the whole coordination with the engineers and programmers – so that our customer was able to focus on other significant decisions.   Download Android: here
iOS: here

scope

Concept, Layout, Typography, Production support

CLIENT

The members of the board at BASF Coatings GmbH needed an exclusive portfolio folder. So we developed it. Completely bespoke.

challenge

APPROACH

Die-cut and folded from a single piece of material, now it holds all important documents: correspondence, brochures, business cards, a USB flash drive. We embossed the folder with silvery lettering and design on the oustide and inside.

scope

Ideation, Concept, Typography, Production

CLIENT

challenge

APPROACH

A card that stays, even after the event. To achieve this goal, we tossed all the cool combinations into this challenging print story.. We designed the text block in massive capital letters and plotted them on a fancy copper mirror film. And that’s when the fun really started. So with utmost care, we trimmed every single letter using our scalpels from off the rack. Finally we had to polish every single word by hand and place each invitation into the origami envelope especially created for that project. Financially, a disaster. Creatively, a triumph.