MSG

year

2023

client

MSG

industry

Printing

services

Branding

scope

Ideation, Concept, Tone, Branding, Design System, Digital Design.

CLIENT

MCG (Mass Customisation Group) is a holding company that creates customised premium products on-demand to set companies apart from the competition through personalisation, digitalisation and automation. They will become the Amazon of mass customisation.

challenge

Creating a brand for a new holding compan within a business system that does not yet exist in its territory is always complicated as it reauires fine-tuning from strategy, through art direction to the final branding desian. That’s why we join forces to provide muscle in all aspects of the process.

APPROACH

MCG (Mass Customisation Group) is revolutionizing the market with customised premium products on-demand, using personalisation, digitalisation, and automation. The branding reflects innovation, reliability, and customisation capabilities, with a modern logo and vibrant colors. Sleek typography and dynamic graphical elements illustrate the company’s forward-thinking ethos. Clear messaging emphasizes the value of on-demand customisation, positioning MCG as a trusted partner for businesses. Overall, MCG’s branding strategy aligns with its vision of becoming a leader in mass customisation, synonymous with innovation and customer satisfaction. We love the outcome!

Team

ONOGRIT x MSG

Credits

Art Direction & Graphic Design: ONOGRIT x Lucas Aritz ❤️

KREATUR INTERNATIONAL

year

2022

client

Kreatur International

industry

Fashion

services

Branding

scope

Naming, Conception, Branding across all platforms, Product Photography, Content Creation

CLIENT

Once upon a time, there was an idea that had been waiting patiently in ONOGRIT’s drawers for a long time – the idea for a project dedicated to the protection of biodiversity. When Corona shut down our daily lives, we knew it was time to make this project a reality.

challenge

We ourselves as customers – a curse and a blessing at the same time. No one to interfere and all options at our disposal. Where do you start and, above all, when do you stop? And yet it is the same as with client projects – once you have found the starting point, you also recognise the point when the result has reached the right maturity. And here it is.

APPROACH

What do you call a project that addresses a global issue? And how do you create a corporate design that draws attention to the disappearance of essential elements of our ecosystem? A design that briefly irritates and at the same time arouses curiosity? This was the question that led to our name and logo. Kreatur International – a universally understandable brand that can be understood in all languages without further translation. The missing letters in the logo not only show that essential parts are missing, but also produce a sound that is rather painful when spoken out loud: KR R R. To check whether we can be satisfied with the result, we followed Otl Aicher. He once said: “A logo is a good logo if you can draw it in the sand with your big toe.” We tested it and the design passed.

KREATUR INTERNATIONAL COLLECTION

year

2022

client

Kreatur International

industry

Fashion

services

Fashion Design

scope

Research, Research, Research, Motif design, Development, Decisions, Decisions, Sustainable production

CLIENT

Anyone who starts a fashion brand also needs a collection. To cut a long story short: That’s what we did.

challenge

Zeros and ones and paper – that’s where we are at home. Produce clothes? No idea where and how, that was our initial situation. Of course, that’s no longer the case today. GOTS, sustainable materials, local production – all topics we familiarised ourselves with in order to realise this collection. Made from organic cotton and extra soft, they not only look fantastic (as we think) but also keep us warm and cozy. Yes, we are a little proud.

APPROACH

KREATUR INTERNATIONAL is the first fashion brand that brings the protection of species into the focus of the fashion industry. We want to offer endangered species a special platform that encourages conversation and is present in everyday life.

BIODIVERSITY BABY

Planet first – we designed our ready-to-wear collections to support the protection of biodiversity on planet earth. Our collection includes the BRAND EDITION and the two Capsule Collections TIER and BOND, which are limited to 50 pieces per design and size. Besides shirts and sweatshirts we offer caps, beanies and shoppers.

Limited Editions

It’s time to treat our species as the limited editions they really are. That’s why our Capsule Collections BOND and TIER are strictly limited to 50 pieces per colour and size. In this way, we not only set a contrast to fast fashion, but also encourage the careful use of resources.

BOND EDITION

The limited BOND Edition features collages with different textures. Each individual collage is applied to the shirt by hand and locally manufactured in Cologne. A logo embroidery on the sleeve completes the finished shirt.

TIER EDITION

The TIER Edition is also limited to 50 pieces per size and color. Carefully placed worms, jellyfish, eyes, grasshoppers and close-ups of wild animals make the pieces real eye-catchers. From lavender, pistaccio, light pink and powder blue to classic black and white – there’s a colour for everyone. Over 15 steps are needed to finish the shirt.

Species in the spotlight

Our designs highlight species that are threatened by extinction. They are all on the Red List and every day the list gets longer. We want to help save these creatures – with our fashion brand that’s wild about wildlife.

BRAND EDITION

Our BRAND EDITION belongs in every casual closet – oversized fits made from high-quality organic cotton. A logo print on the chest doubles the coolness factor.

Caps

Want a cool cap? With our dad caps made of 100% organic cotton you not only ensure the thing with the coolness, but also carry the right message into the world. Wanna talk species?

Production

For a world without fast consumption and unnecessary waste, we produce only in small numbers and on demand. Each individual motive is printed on the shirt by hand at a local manufacturer in Cologne.

WALBERT-SCHMITZ

year

2019

client

Walbert-Schmitz

industry

Brand Experience

services

ReDesign

scope

Mission, Vision, Personas, Target Groups, Semantic Analysis, Redesign Logo, Color Climate, User Experience Design, Website, Typography, Copy, Stationary, Production Support, Project Management.

CLIENT

Walbert-Schmitz is an Aachen-based company for brand experiences in the fields of trade fairs and events. What makes it special is its holistic approach to every project. With experts in the fields of creation, planning, project management and craftsmanship, it is one of the few companies in this field that can accompany a project from start to finish. With over 50 years experience they master light, water and above all emotions which the visitor takes home again. So far the business. What really makes Walbert-Schmitz special is the friendliness and the fun with which one is welcomed here. It doesn’t take 2 minutes until you feel just right here.

challenge

The objective for the new corporate design was to match the exterior to the interior and to increase the visibility of the brand. Above all, however, the new appearance should help the company to present itself more authentically and to be perceived much more strongly as a creative partner for its customers.

APPROACH

In the first phase of the project the focus was on a semantic analysis and the elaboration of the values that characterize and represent Walbert-Schmitz. We defined the vision (the future of live communication shaped by floating media boundaries), the mission (to transform a visit of a place into a lasting experience) and the positioning. The development of Personas and Use Cases finally created the necessary context and helped us to understand what the result should look like. After a successful meeting, the design idea resulting from the strategy phase carried the beautiful working title “Cool stuff since 1966. Because we Bäm!” as it expressed everything that needed to be integrated: self-confidence, courage, creativity, openness, tradition, dialogue, emotion and fun.

Team

ONOGRIT x Walbert-Schmitz

Credits

Project Photos: ONOGRIT x Manuel Mittelpunkt ❤️

NEXIBLE

year

2017

client

Nexible

industry

InsureTec

services

Digital Branding

scope

Ideation, Design Direction, Concept, Visual Language, Logo Development, Screen Design, Copy Text, Imagery Concept, Design System, Merchandising.

CLIENT

Nexible is next. At least that was the briefing in a nutshell. As an ERGO Digital brand, nexible rolls up the insurance field from the rear. Everything simple, everything transparent and absolutely certain with much less bureaucratic.

challenge

ONOGRIT developed a visual appearance that can be used as a flexible design system across all media. To the standard criteria of a modular design principle two essential ingredients were added: Swag and Slang. With the right typography, colour and visual language, a corporate design was created that presents itself fresh and self-confident.

APPROACH

The branding speaks the same language across all channels to create a consistent brand experience. Users not only enjoy smooth processes, but also the scattered silly moments. The focus is always on the information itself, except that it does not always take itself too seriously. More pussy than Kreuzberg in fact.

logo & colors

Nexible is next. At least that was the briefing in a nutshell. As an ERGO Digital brand, nexible rolls up the insurance field from the rear. Everything simple, everything transparent and absolutely certain with much less bureaucratic.

icons

Nexible is next. At least that was
the briefing in a nutshell. As an ERGO Digital brand, nexible rolls
up the insurance field from the
rear. Everything simple, everything transparent and absolutely certain with much less bureaucratic.

Kind Words

“From the first moment we got to work I realised that the Onogrit team was always going to give us something more than expected, taking Nexible to the next level” — Patrick Müller, CEO Nexible

Team

Friends in Crime: dayy
Creative Direction: ONOGRIT
Realisation: dayy

Credits

Photographs used in layout: ©Maeve Stam and Dave Kennedy represented by Christa Klubert

NOTO

year

2016

client

Noto

industry

Industrial Design

services

Branding

scope

Naming, Visual Language, Style, Strategic Branding, Portrait Photography, Production

CLIENT

Hello Noto. The managing directors of the award winning industrial design studio with the former name “Frackenpohl Poulheim” once said at a dinner to us: “We have more customers, but you have more fans”.

challenge

They liked that ONOGRIT has something that many studios lack: a personality. And since they wanted to reposition themselves with their company anyway, they asked us to work together to find a new memorable name and afterwards to develop a new, characterful corporate design. A design that reflects the personalities of the two managing directors André Poulheim and Thorsten Frackenpohl and also presents the studio as it is in reality.

APPROACH

The goal was nothing less than to develop a visual language that felt real. The aim was also to develop a design system that could be continued by the employees after creation. We made the biggest change to the new appearance via three channels: colour climate, visual language and text. Instead of building the CI on the colour spectrum blue, grey and black, we combined warm colours such as mustard, night blue, petrol and a tone that can only be incorrectly described as light apricot. Sounds bold? Looks great. We created a colour spectrum of more than 20 shades, which can be used until today. One of the most beautiful phases of a corporate design is when the fun begins. This clearly includes the postcards. Since then, NOTO has been sending its prototypes to its customers and enclosing friendly greeting cards with the package. Sometimes with nice wishes like “Have a nice day”, sometimes with euphoric celebration mood “Viva la Noto” and sometimes with a rather philosophical approach “To be or NOTO be”. www.noto.design

Kind Words

“Working with you is always a lovely adventure.” – André Poulheim, CEO Noto

Team

ONOGRIT x Noto

Credits

Project Photos: ONOGRIT x Manuel Mittelpunkt ❤️

Kabel 1 Doku

year

2017

client

Kabel 1 Doku

industry

TV, Television, Entertainment

services

Digital Design

scope

Logo development, Design System, Corporate Design, Appearance, Visual Language

CLIENT

Kabel 1 Doku stands for high-quality documentation and reportages and went on air in autumn 2017. The wholly-owned subsidiary of ProSiebenSat.1 Media SE commissioned our friendly Cologne based agency FeedMee to develop a new on-air design. And these brought us into the design boat.

challenge

ONOGRIT, supported by Parissa Chargi, developed a modular design system for the TV channel and developed a visual language for the on-air design and the print campaign. The campaign was displayed on more than 20,000 advertising pillars throughout Germany and won the ADC nail in gold. Bäm.

APPROACH

ONOGRIT, supported by Parissa Chargi, developed a modular design system for the TV channel and developed a visual language for the on-air design and the print campaign. The campaign was displayed on more than 20,000 advertising pillars throughout Germany and won the ADC nail in gold. Bäm. www.kabeleinsdoku.de

AIVI

year

2019

client

AIVI

industry

Health & Science

services

Product Launch

scope

Product Name, Logo Development, Target Group Approach, Product Brochure, Copy, Infographics, Illustrations, Photography, Editorial Design, Project Management

CLIENT

AIVI is much more than just an ergonomic cushion. It is a complex sleeping system that calms the neuronal brain waves of the sleeping person with hardly audible sound and thereby promotes or restores the quality of sleep in an innovative way. This world innovation was developed in Cologne and improved by sleep experts Jermoe Lavrut and Christoph von der Malsburg together with the German Sports University Cologne.

challenge

AIVI is a new and patented sleep solution, which helps to sleep better again. We managed the complete brand appearance from name finding to rollout in print & digital.

APPROACH

In close cooperation with the two managing directors, our studio developed a concise overall package within one year: product name based on defined target group, corporate design, brand personality and language (tone of voice), set design and art direction for the photo shoot with the renowned Cologne based photographer Anna Siggelkow, technical and strategic consulting, design and programming of the website and quality assurance after product launch.

Some Facts

Services: Naming, Creative Consulting, Brand Strategy, Corporate Design, Website, Creative Direction, Set Design
Branch: Health, Sleep Technology
Production: Offset printing, CMS coding

CROSS ARCHITECTURE

year

2016

client

CROSS Architecture

industry

Architecture Office

services

Corporate Design

scope

Logo Development, Letterhead, Greeting Cards, Business Cards, Invitation Cards, Stickers, Company Stamps, Word Templates, Presentation Folder, Template Files, Website and Content Management System

CLIENT

The architectural office CROSS is an international team of 20 passionate professionals – specialists for current and future issues in urban planning, architecture and society. It emerged from the renowned Dutch architecture firm Benthem Crowel (BNTMCRWL).

challenge

Within half a year, our studio developed the new brand identity, which included the corporate design, the technical consulting for the appropriate CMS system, the screen design and the stringent declination of all necessary working documents.

APPROACH

We at ONOGRIT know that details are never just details, but the soul of a brand. As part of our creative consulting, we have developed several ideas together with the managing directors Markus Sporer and Cornelius Wens on how to communicate the CROSS brand authentically to the outside world. The core values of the design language are self-confidence, clarity and freshness. Christmas cards such as “Santa CROSS is coming to town” or “All we want for CROSSmas is you” are cheerful witnesses of these creative sessions. They not only give the architectural office personality and closeness, but also successfully differentiate it from its competitors. www.cross-architecture.net

CIRCLE

year

2010

client

Circle

industry

IT

services

Branding

scope

Logo Development, Letterhead, Business Cards, Website

CLIENT

Circle is a German developer team with no less than the ambition to do everything differently. They question conventions and are radically authentic. They refrain from eyewashing and for this very reason they are unwaveringly on their way as one of the top-class IT development teams in Germany.

challenge

Tobias Hauck, one of the founders of Circle, writes in his first mail: “We believe that there are so many things in this world that can be improved by rethinking things fundamentally. For example, I wonder why a TV remote control needs more buttons than a smartphone, even though it can do much less? Thus the founding members Tobias, Marko and Sven break with dusty business practices and intentionally abandon their family names and job titles in their external communication. Their credo is: If the cooperation fails due to these missing conventions, it was worth nothing anyway.

APPROACH

Our studio developed the fitting brand identity for the team. The name Circle is supported by a Japanese Enso. In the philosophy of Zen Buddhism, an Enso represents a moment in which consciousness is free and the mind is not restricted in its creative process. The logo was coded by us in a processing process and played out as an animated logo so that each partner can generate his own individual logo. www.circle.ai

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