Health & Science


Product Launch


Product Name, Logo Development, Target Group Approach, Product Brochure, Copy, Infographics, Illustrations, Photography, Editorial Design, Project Management


AIVI is much more than just an ergonomic cushion. It is a complex sleeping system that calms the neuronal brain waves of the sleeping person with hardly audible sound and thereby promotes or restores the quality of sleep in an innovative way. This world innovation was developed in Cologne and improved by sleep experts Jermoe Lavrut and Christoph von der Malsburg together with the German Sports University Cologne.


AIVI is a new and patented sleep solution, which helps to sleep better again. We managed the complete brand appearance from name finding to rollout in print & digital.


In close cooperation with the two managing directors, our studio developed a concise overall package within one year: product name based on defined target group, corporate design, brand personality and language (tone of voice), set design and art direction for the photo shoot with the renowned Cologne based photographer Anna Siggelkow, technical and strategic consulting, design and programming of the website and quality assurance after product launch.

Some Facts

Services: Naming, Creative Consulting, Brand Strategy, Corporate Design, Website, Creative Direction, Set Design
Branch: Health, Sleep Technology
Production: Offset printing, CMS coding


CROSS Architecture

We love working on big ideas

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