Invitation Set, Concept
Ideation, Typography, Paper Selection, Production
After the explosive success of WIDE AWAKE’s color dynamite in the spring, we joined with BASF Coatings to develop a follow-up special collection loosely based on Shakespeare’s notoriously enchanting, “A Midsummer Night’s Dream.” We started modifying our WIDE AWAKE cover by turning the perspective: we made the vertical model on the cover now lay down. We did a bird’s eye view from a 3-meter-high balcony – to expand on the concept of sleeping, because the project was called A COLOR DAYDREAM after all.
How beautiful! How cozy! Even the accompanying invitations were a sight to see: We produced the invitations in letterpress, used only 3 colors and printed on super-heavy 900-gram paper. It was more a board than an invitation, but oh so stunning! For dessert there was a neon-coloured freeform sticker on top – a real daydream of colors.