COME CLOSER CLUB

year

2014

client

BASF Coatings

industry

Automotive

services

Concept, Event Invitation

scope

Ideation, Concept, Typography, Production

CLIENT

Gaudium Coloribus! Who learned Latin in school? No one! It means: celebrate the colors! Our clients asked us for an entertaining firework display for this special edition of COME CLOSER. So we invented the super exclusive COME CLOSER CLUB (CCC) for premium BASF Coatings clients. They got the finest lettering on the most expensive papers.

challenge

APPROACH

Each attendant received a box via mail with small containers for collecting radiating objects inspired by color. Some shiny chewing gum from last night? A glazed strand of hair? Why not – everything goes if it’s colorful enough. One stylistic highlight was the engraved CCC lapel pin, proudly worn by workshop participants. As far as what we heard, a total success.

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