Concept, User Experience Design, IA, Interaction Design, Visual Design
Our studio is in charge of Bonusland, Syngenta’s rewards program, since 2010. We had already worked on several projects together such as catalogues, brochures, newsletters and a website update – so this was just the next step for our partnership. In addition to our visual design services, we advised the company when it came to strategy and kept them regularly informed of current developments and potential opportunities within the market.
When it came to the app, we developed and designed an application that allows participants of the rewards program to scan codes directly via smartphone, therefore collecting points easily. The app is designed for both iOS (iPhone) and Android (Samsung, etc.) to ensure a wide accessibility for various users. We planned the user-friendly organisation of content (Information Architecture), illustrated a series of introductory graphics for new users, designed the screens of the application and took over the whole coordination with the engineers and programmers – so that our customer was able to focus on other significant decisions.