NEXIBLE

year

2017

client

Nexible

industry

InsureTec

services

Digital Branding

scope

Ideation, Design Direction, Concept, Visual Language, Logo Development, Screen Design, Copy Text, Imagery Concept, Design System, Merchandising.

CLIENT

Nexible is next. At least that was the briefing in a nutshell. As an ERGO Digital brand, nexible rolls up the insurance field from the rear. Everything simple, everything transparent and absolutely certain with much less bureaucratic.

challenge

ONOGRIT developed a visual appearance that can be used as a flexible design system across all media. To the standard criteria of a modular design principle two essential ingredients were added: Swag and Slang. With the right typography, colour and visual language, a corporate design was created that presents itself fresh and self-confident.

APPROACH

The branding speaks the same language across all channels to create a consistent brand experience. Users not only enjoy smooth processes, but also the scattered silly moments. The focus is always on the information itself, except that it does not always take itself too seriously. More pussy than Kreuzberg in fact.

logo & colors

Nexible is next. At least that was the briefing in a nutshell. As an ERGO Digital brand, nexible rolls up the insurance field from the rear. Everything simple, everything transparent and absolutely certain with much less bureaucratic.

icons

Nexible is next. At least that was
the briefing in a nutshell. As an ERGO Digital brand, nexible rolls
up the insurance field from the
rear. Everything simple, everything transparent and absolutely certain with much less bureaucratic.

Kind Words

“From the first moment we got to work I realised that the Onogrit team was always going to give us something more than expected, taking Nexible to the next level” — Patrick Müller, CEO Nexible

Team

Friends in Crime: dayy
Creative Direction: ONOGRIT
Realisation: dayy

Credits

Photographs used in layout: ©Maeve Stam and Dave Kennedy represented by Christa Klubert

NEXT PROJECT

Noto

We love working on big ideas

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