Credit Suisse Group is a financial services company headquartered in Zurich, Switzerland. It provides private clients as well as small and medium-sized companies with comprehensive financial advice on banking products.
The brief was simply formulated: “Make credit-suisse.com the best banking user experience on the market”. In order to meet the briefing, the request could therefore only be implemented through a radical user-centric approach. The customer was therefore always at the centre of all decisions.
In the research phase several
competitors were analysed
and a best practice overview
was compiled. In addition, a
cross-industry research on
groundbreaking solutions was
conducted, which resulted in
a benchmark analysis.
The complete site architecture was also revised and flowcharts were created to check the logic and ensure consistency.
Atomic Design & Living Styleguide
Based on the current Atomic Design standard, a consistent and device-wide design system was developed. Using the web application Frontify, the new brand elements were defined and provided in a clowd-based living style guide.