Noto
Client
NOTO Studio
Industry
Industrial Design
Services
Naming, Visual Language, Style, Strategic Branding, Portrait Photography, Production
About
Hello Noto. The managing directors of the award-winning industrial design studio with the former name “Frackenpohl Poulheim” once said at a dinner to us: “We have more customers, but you have more fans”. They liked that ONOGRIT has something that many studios lack: a personality. And since they wanted to reposition themselves with their company anyway, they asked us to work together to find a new memorable name and afterwards to develop a new, characterful corporate design. A design that reflects the personalities of the two managing directors André Poulheim and Thorsten Frackenpohl and also presents the studio as it is in reality: delicate.
Results
The goal was nothing less than developing a visual language that feels authentic. We also wanted to create a design system that employees could continue to use after its initial development. We implemented the biggest changes to the new visual identity through three key areas: colour palette, visual language, and text. We chose a light apricot as the primary colour. Sounds bold? It looks fantastic. One of the best parts of corporate design is when the fun begins. The postcards are definitely part of that. Since then, NOTO has been sending its prototypes to customers and including friendly greeting cards in the package. Sometimes with nice wishes like “Have a nice day,” sometimes with a euphoric celebratory spirit like “Viva la Noto,” and sometimes with a more philosophical approach like “To be or NOTO be.”
