About us

Two women, one studio.

Complexity in.
Brand Experience out.

Gothic façade of Cologne Cathedral with a tall tracery window reflecting the evening light

Cologne-based

Curious

A hand reaches for a card reading “The Future is Equal” on a silver tray held by a gloved hand

Female-led

Finger pressing a golden doorbell labelled “Zeitgeist”

20 years of Zeitgeist

QUICK FACTS

Nice to meet you.

ONOGRIT is the studio of award-winning creative directors Janina Braun and Daniela Kempkes. Two founders, one shared talent: turning messy, complex situations into something clear and alive.

We bring together what rarely sits at one table: professionalism and independence, ambition and humour, strategy and empathy, responsibility and a love for the beautiful. Around us, a team of specialists and a network of experts, assembled for exactly what your project needs.

No off-the-shelf solutions, but brands with a heartbeat.

How we work

Method first. Magic on top.

Long table with yellow shell chairs under black pendant lamps and a large blue landscape picture on the wall

Discover

We question what everyone else stopped questioning. We listen closely, dig deep and work with your whole team, from marketing to tech to product. No guessing, no fluff. Just real insights to build on.

Round mirror reflecting a white shelf with colourful booklets and books and a blue armchair with a pink cushion

Define

No good design without a sharp strategy. We connect the dots, find the one idea that makes everything click and turn it into a clear, shared plan your team can execute. The foundation for everything yet to come, built to last.

Neon lettering on an acrylic panel above a mirrored plinth with a yellow vase and colourful flowers

Create

Time to make it real. We design systems and experiences that stand out and stand up: unexpected, thoughtful, visually strong. We work in small steps with sharp focus and stay long enough to see it grow.

Just say hi!

Close-up of a smiling woman with blonde hair and a denim shirt in front of a window overlooking a brick façade

Janina Braun

Creative Director & Partner

Portrait of a smiling woman with a dark bob, red lipstick and a dark sweater in front of a blurred concrete building

Daniela Kempkes

Creative Director & Partner

Years of design, still excited

Clients we have partnered with

Countries we've explored so far

Aerial view of Cologne cathedral square in the sun with many people and long shadows

"Trends come and go, a clear vision stays. We walk alongside our clients one brave decision at a time, so they arrive in the future on purpose, not by accident."

Daniela Kempkes

Partner at ONOGRIT