MCG
Client
MCG – Mass Customisation Group
Industry
Custom Goods
Services
Content, Branding
About
MCG (Mass Customisation Group) is a holding company that creates customised premium products on-demand to set companies apart from the competition through personalisation, digitalisation and automation. Developing a brand for a new holding company in a business environment that does not yet exist within its industry is always a challenging task, as it requires careful coordination—from strategy and creative direction all the way through to the final brand design.
Results
MCG is revolutionising the market with custom-made, premium products available on demand. The branding reflects innovation, reliability, and the possibilities for customisation—with a timeless logo and dynamic colours. Clear typography and contemporary graphic elements underscore the company’s forward-looking philosophy. Clear taglines emphasise the benefit of on-demand customisation and position MCG as a trusted partner for businesses. Overall, MCG’s brand strategy aligns with the company’s vision of becoming the market leader in mass customisation and being synonymous with innovation and customer satisfaction. We’re thrilled with the result!
