AIVI
Client
AIVI – Scientific Sleep Stimulation
Industry
Health & Science
Services
Product Name, Logo, Target Group Approach, Product Brochure, Copy, Infographics, Photography, Editorial Design, Project Management
About
AIVI is much more than just an ergonomic cushion. It is a complex sleeping system that calms the neuronal brain waves of the sleeping person with hardly audible sound and thereby promotes or restores the quality of sleep in an innovative way. This world innovation was developed in Cologne and improved by sleep experts Jerome Lavrut and Christoph von der Malsburg together with the German Sports University Cologne. AIVI is a new and patented sleep solution, which helps to sleep better again. We managed the complete brand appearance from name finding to rollout in print & digital.
Results
Working closely with the managing directors, our studio developed a compelling overall package within a year: a product name tailored to the defined target audience, technical and strategic consulting, a full corporate design, the brand personality and tone of voice, set design and art direction for the photo shoot with the renowned Cologne-based photographer Anna Siggelkow, as well as the design and programming of the website, followed by quality assurance after the product launch.
