nexible
Client
Nexible
Industry
InsurTech
Services
Concept, Design Direction, Corporate Design, Visual Language, Logo Development, Design System, Screen Design, Imagery Concept, Copy, Merchandising
About
nexible is next. At least that was the briefing in a nutshell. As a digital brand of ERGO, nexible shakes up the insurance market from the back: everything simple, transparent and absolutely certain, with far less bureaucracy.
Results
ONOGRIT developed the visual identity for the insurance brand as a flexible design system across all media. To the usual ingredients of modular design we added two more: swag and slang. With the right typography, colour and visual language, the corporate design feels fresh and self-confident. The brand speaks the same language on every channel, for a consistent brand experience. Users get smooth processes and the occasional silly moment. The information always comes first, it just doesn’t take itself too seriously. More cheeky than Kreuzberg, in fact.
